Topgolf venues overall averaged more than 35,000 customer visits per day last year, with the average customer spending two hours per visit at a venue, according to the company. Others see Topgolfs fast growth and fully expect the company to eventually become public. We are the subject of inquiries from the capital market world and our investors would look at it as a way to grow the company and get liquidity. The acquisition of Topgolf for $2.6 billion redefined Callaway (ELY) as a golf entertainment company. What that success means in terms of revenue and profitability arent made public by the privately held company, but the company has found the formula to attract a crush of interest from both golfers and non-golfers alike. Callaway, Topgolf, and their respective directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of Callaway in connection with the proposed transaction. As part of the agreement, Callaway will issue 90 million shares of its common stock to Topgolf shareholders. cookies press@topgolf.com, Additional Information and Where You Can Find It. See insights on TopGolf including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. After the merger, Callaway said its golf equipment will account for 30% of revenue and its apparel 24%, while Topgolf will represent 46% of revenue. Topgolf generated approximately $1.1 billion in revenue in 2019 and has grown at a 30% compound annual rate since 2017. All of us are looking forward to building new experiences, reaching new audiences and solidifying our digital infrastructure as we connect communities around the globe., In addition to Callaway, the current Topgolf ownership includes Providence Equity Partners, WestRiver Group and Dundon Capital Partners, which added: This is a natural combination that brings together two complementary businesses at the center of one of the most dynamic sports and entertainment experiences available today. Dr Pepper flavored Peeps arrive in Texas soon. Attention spans scatter. However, once completed, management estimates that on average a typical venue generates $17 million in annual revenue and $5 million in adjusted EBITDA. and other data for a number of reasons, such as keeping FT Sites reliable and secure, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 69, NFL still a ratings powerhouse, but there's room to improve for ESPN and Amazon, Fischer: Big questions remain following Hamlin injury, but NFL teams 'absolutely' expect to play on Sunday. I am incredibly bullish on it, said Jeff Price, chief commercial officer for the PGA of America. In 2019, amounts represent certain non-recurring transition costs associated with the acquisition of Jack Wolfskin, including consulting costs, audit fees and travel expenses, in addition to other non-recurring advisory fees. Already a subscriber? WebAbout Topgolf Entertainment Group Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects people in meaningful ways Diluted earnings (loss) per share:. (1) Represents amortization expense of intangible assets from the acquisitions of OGIO, TravisMathew and Jack Wolfskin. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. The number of shares to be issued is based upon an implied equity value of Topgolf of approximately $2 billion, including the 14% already owned by Callaway. A long-term forecast of each of these line items is not available without unreasonable efforts due to the variability of these items and the inability to predict them with certainty. Accordingly, we have not provided a further reconciliation for long-term forecasted Adjusted EBITDAS to GAAP net income. Callaway projects the combined companys revenue will be $2.8 billion, based on fiscal year 2019 results. Whatever it has been doing has not been working. Any time you have a business that requires that kind of capital investment and real estate, you have to be creative in what is the model for capital maintenance, Hirshland said. I am currently a senior at Bentley University majoring in Finance and Entrepreneurship. Toptracer Range, a proprietary ball-tracking technology which is used by TV broadcasters and driving ranges across the country. Topgolf is expected to generate $1.06 billion in revenue and $158 million in EBITDA in 2021. Topgolf is doing some interesting things and is having an impact, said Scott Seymour, senior vice president and managing director of Octagons golf business. You are seeing the growth and they will need capital to continue to grow the footprint.. From a financial perspective, Topgolf did $1.1 billion in revenue last year and is growing at a 30% CAGR since 2017. I never would have envisioned that it has become as popular as it is.. Dont sacrifice your ability to be healthy, active, and at your best to enjoy a great beer - Athletic Brewing has created an innovative lineup of refreshing, non-alcoholic craft beers. 5 Excludes Deemed Landlord Financing Disclosure: I/we have a beneficial long position in the shares of ELY either through stock ownership, options, or other derivatives. (4) Represents certain non-recurring costs, including costs associated with the acquisition of Jack Wolfskin. He has been CEO since 2011, and was instrumental in the Amway Center winning a Sports Business Award for Facility of the Year in 2012. The Dallas company has grown at a 30 percent compound annual rate since 2017 and recorded $1.06 billion in sales last year with a net loss of $114.9 million. Callaway and Topgolf both delivered strong financial results immediately before the COVID pandemic and have since recovered ahead of expectations. Topgolf charges include: Venue closure costs, a regulatory settlement reserve, the remeasurement of a contingent earnout obligation, and the remeasurement of a stock-warrant liability. The proposed expansion of the non-essential goods tax, which would see luxury good items taxed more, would generate st least P12.4 billion in annual revenue Kyle Arnold is the aviation writer for The Dallas Morning News, covering airlines, air travel and the aerospace industry. A recent survey conducted for Topgolf by the National Golf Foundation shows that 23 percent of new golfers started playing after their first Topgolf experience, while 75 percent of non-golfers said they were interested in playing on a traditional course after playing Topgolf. This communication is for information purposes only and is not intended to and does not constitute an offer to sell or the solicitation of an offer to subscribe for or buy or an invitation to purchase or subscribe for any securities or the solicitation of any vote in any jurisdiction pursuant to the proposed transaction or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. Callaway will assume Topgolfs net debt, which is estimated to be $555 million at closing7, resulting in an estimated enterprise value for Topgolf of approximately $2.5 billion. Thats a goal of golf governing bodies, who already have instituted youth development programs aimed at attracting more young golfers to the game. 12+ Lunar New Year food events and specials at D-FW restaurants, French bistro La Parisienne to open at The Star in Frisco, New Chick-fil-A opens in downtown Dallas this week, La Casita has become one of the biggest bakeries in D-FW, and its just getting started, New legislative push begins to end Confederate Heroes Day as an official Texas holiday, Dallas Cowboys signing kicker Tristan Vizcaino to practice squad, Dallas ranked among the most congested cities in the U.S. as work from home is phased out, Tax relief, border security, state worker pay raises among Texas Houses top wishes, The Dallas Morning News 2022 All-area teams, football awards and more, Prime Prosper corner just north of Universals future Frisco theme park hits the market, 5 things to know about Brett Maher, Cowboys kicking situation, New Frisco shopping center is moving ahead with developer funding. Athletic's got you covered. Callaway undertakes no obligation to republish revised forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. Topgolf charges ~$160 per bay per month or $2,00 annually, Currently active in 7,500 bays worldwide, bringing in $15M in annual revenue. What The CW offers LIV Golf; what Kevin Warren said in his opening presser with the Bears; and whats next for pickleball? Topgolf now has 38 U.S. and three overseas venues where customers can hit chip-embedded balls at high-tech driving range targets in a lounge-like atmosphere, complete with DJs and drink specials. Topgolf revenue is $220.0M annually. My name is Kyle Repar. Topgolf venues overall averaged more than 35,000 customer visits per day last year, with the average customer spending two hours per visit at a venue, according Upon arriving, he was immediately taken aback. Remaining privately-owned during those two decades, the company built locations in every region of the country. Topgolf is continuing on its expansion plans in major American cities, as well expanding into Australia, Mexico and Canada through licensing deals. Want to find out the nearest Topgolf location to you? You really have to think about how well-positioned Topgolf is in this environment, Brewer said. Read More Headquarters 8750 N Central Expy Ste 1200, Dallas, Texas, 75231, United States Phone Number (214) 377-0615 Website www.topgolf.com Revenue $1B Industry A lot of growth.. In addition, the Company has included in the schedules to this release a reconciliation of non-GAAP information to the most directly comparable GAAP information. Topgolf will continue to operate from its headquarters in Dallas, Texas. By I find it hard to believe that acquisitions will allow it to buy its way out of a secular decline in golf participation. However, once completed, management estimates that on average a typical venue generates $17 million in annual revenue and $5 million in adjusted EBITDA. The employee data is based on information from people who have self-reported their past or current employments at Topgolf. Callaways continued strong cash generation and ample liquidity, including more than $630 million of cash and available credit facilities as of Q3 2020, position the company to fund Topgolfs continued growth with significant ability to pay down debt at the same time. Topgolf has 58 U.S. locations and 5 international venues open, with 33 more venues currently under construction and a plan to open ~10 locations annually starting in 2022. It's a driving range where players of all skill levels can hit balls, each with an RFID chip in them, to different targets up and down the range. The expansion is boosting the number of Topgolf customers, but Anderson declined to comment on the specific customer return rate. Every morning I write an email discussing the business and money behind sports. He is a University of Washington graduate. You may change or cancel your subscription or trial at any time online. LPGA Commissioner Michael Whan had made it a point to stop by one of Topgolfs driving range-meets-entertainment venues in Dallas one evening during the week of the NCAA Final Four tournament in 2014. Callaways reach in the golf world also gives Topgolf an inside track on selling its ball-tracing technology to courses and driving ranges, Berle said. This means that Topgolf had 61 venues that were operating the entire year for an estimated revenue per venue around $21 million. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Callaway is a leader in the global golf equipment market with a scale position in active-lifestyle soft goods and a proven ability to deliver strong returns, including company growth that has exceeded golf market growth for seven consecutive years. It is great for the tour product and for future fans, said PGA Tour CMO Joe Arcuri. Berle will leave after a transition period and Topgolf will continue to operate from its Dallas headquarters. While the eye-popping success of Topgolf has pleasantly surprised industry insiders and provided the sport with a jolt of innovation, just how much can Topgolfs massive draw help the golf business? I have no business relationship with any company whose stock is mentioned in this article. If you would like to receive it directly in your inbox, subscribe now. Non-GAAP Reconciliation and Supplemental Financial Information, Non-recurring and non-cash charges, before taxes(1). Other lead investors include Callaway, which took a stake in the company in 2006; Carolina Hurricanes owner Thomas Dundon, who bought a stake in 2011; and Providence Equity, which took an undisclosed stake in 2016. Young people are fickle. During the course of the preparation of the Company's consolidated financial statements and related notes as of and for the three months ended September 30, 2020, the Company and its auditors may identify items that would require the Company to make material adjustments to the preliminary estimates presented above. Topgolf also hires PGA professionals as instructors at Topgolf venues, while the PGA Tour and the LPGA co-promote with Topgolf by holding sponsor and media activities at Topgolf venues. It starts with the fact that the millennial audience is largely focused on experiences, Horne said. The replay may be accessed through the Internet at this link. Callaway is issuing about 90M shares to facilitate the merger stock is down about 20% in response. Source: Created by Author with data from Yahoo Finance. The connective PGA of America efforts include Topgolf holding sponsorship and media events, and other fan engagement efforts tied to PGA of America events along with Topgolf promoting the PGA Junior League Golf program. Capital is also needed to support the companys strategy to offer broader entertainment products either through acquisition or development. For a full comparison of Standard and Premium Digital, click here. Callaway announced the deal along with its third-quarter financial results, noting 12% year-over-year revenue growth to $476 million. Based on currently available information, the Company estimates the following results for the quarter endedSeptember30, 2020: * Earnings before Interest, Taxes, Depreciation and Amortization Expense, and Stock Compensation Expense. 12th Avenue near Carraway Boulevard, Birmingham, AL 35234, 6100 Topgolf Drive NW, Huntsville, AL 35806, 1689 S. SanTan Village Pkwy Gilbert, AZ 85295, 9500 E. Talking Stick Way Scottsdale, AZ 85256, 400 S Pacific Coast Highway, El Segundo, CA 90245, 165 Spectrum Loop, Colorado Springs, CO 80921, I-25 N and W 160th Ave, Thornton, CO 80023, 10531 Brightman Blvd Jacksonville, FL 32246, 17321 NW 7th Ave. Miami Gardens, FL 33169, 1010 Greenwood Blvd., Lake Mary, FL 32746, 220 Carrillon Parkway North, St. Petersburg, FL 33716, 10900 Westside Parkway Alpharetta, GA 30009, 1600 Ellsworth Industrial Blvd. Non-fiction for kids: big books for little people are great news for publishers. Sometimes we post sponsored content from this account, and it is labeled as such. 2023 Leaders Group. Click below to sign in. We use the Golf News Net byline sometimes just to change things up. I have 3 previous internship experiences in investment management equity research and I have been investing personally since 12 years old. On a percentage basis, over 95% of Topgolfs revenue is broken out evenly between gameplay, events, and food & beverage which is interesting considering a typical driving range might hardly make any money off food & beverage or events. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. Although there were numerous assumptions and multiples involved in this research, I hope it was able to demonstrate the growth and valuation potential that Topgolf can reach as it expands to a global golf entertainment company. Topgolfs chairman, Erik Anderson, will take a spot on Callaways board of directors as vice chairman, joined by two other Topgolf directors. Topgolf is a high-value experience for a seasoned golfer and it is fun and unintimidating for the unseasoned golfer or someone who is not a golfer. Investors and stockholders will be able to obtain free copies of the proxy statement/prospectus/consent solicitation and other documents filed with the SEC by the parties through the website maintained by the SEC at www.sec.gov. And our climate-controlled bays mean your party will rock on through rain, heat, cold or whatever else Mother Nature throws at you. 6 Implied equity value of $1.739 billion when accounting for the various preferential rights of Topgolf shareholders and excluding assumed stock options and Callaways ownership position invrelations@callawaygolf.com, For Topgolf: While golf has struggled in recent years with courses closing across the country, the pandemic has actually been a boon as more corporate employees work from home, along with the outdoor atmosphere golfing provides. Due to the constant popularity of Topgolf venues as well as the sport, I believe locations will continue to report exceptional revenues. We dont rule it out, Anderson said of the possibility of going public. Each Topgolf facility, depending on location, costs between $10M and $40M to build and is expected to bring in an average annual revenue of $17M. The company asked the city for $2.6 million in The venues include golf driving bays that use its ball-tracing technology to make games out of the experience, along with food, music and golf retail. Paul directs the work of an award-winning staff covering business news in the nation's fourth largest metro region. To ensure this doesnt happen in the future, please enable Javascript and cookies in your browser. We value who they reach and their diversity.. Fueled by a tremendous team of associates and a diverse offering across our venues, Toptracer, and media platform, Topgolf is truly changing the landscape of the industry by making golf more inclusive and accessible to people of all ages, demographics and skill levels. For additional information concerning these and other risks and uncertainties that could affect these statements, the golf industry, and Callaways business, see Callaways Annual Report on Form 10-K for the year ended December 31, 2019 as well as other risks and uncertainties detailed from time to time in Callaways reports on Forms 10-Q and 8-K subsequently filed with the SEC, including the proxy statement/prospectus/consent solicitation that will be included in the registration statement on Form S-4 that will be filed with the SEC in connection with the proposed transaction. Topgolf is broadening and deepening and driving a younger demographic to be aware of golf, said Andy Pierce, global president of golf and consulting for Lagardre Sports and Entertainment. It was a Tuesday and it was packed, Whan remembers. Any environment where individuals are swinging golf clubs is terrific, said Sarah Hirshland, senior managing director of business affairs for the USGA, which last year partnered with Topgolf to hold U.S. Open watch parties at all Topgolf venues. Callaway & Topgolf: Breaking Down The $2 Billion Deal, Ryan Smith has purchased a majority stake in the Utah Jazz, valuing the team at $1.6 billion. In that time, Topgolfs value grew to equal that of Callaway, a dominant name in golf equipment and apparel. Their CEOs explain the strat There is a lot of white space. (2) Represents the non-cash amortization of the debt discount on the convertible notes issued in May 2020. Please disable your ad-blocker and refresh. The high degree of interest in the game of golf as well as the past and future growth prospects of Topgolf makes Callaway one of the most intriguing investment opportunities. Along with the announcement, Callaway released a 30-page presentation giving rare insight into Topgolfs existing ownership structure, financials, and projections. Callaway will host a conference call today, October 27th, at 5:30 p.m. Eastern time to discuss this transaction. As Topgolf continues to expand, all eyes will be on whether Topgolf can play a major role in developing a new generation of golfers and enthusiasts of the game. More than two decades of archival stories, profiles, research and data. Topgolf has done a wonderful job of running its business and creating an experience that is putting golf clubs in peoples hands.. To supplement the GAAP results, the Company has provided certain non-GAAP financial information as follows: EBITDAS. (760) 931-1771 A long-term forecast of each of these line items is not available without unreasonable efforts due to the variability of these items and the inability to predict them with certainty. WebTopGolf has 5 employees across 7 locations and $423.88 m in total funding,. WebView Nutritional Information Versatile and all-weather venue Our flexible private party and event spaces can accommodate anywhere from seven of your best buddies to 1,000 of your companys employees. The number of shares issued is also based upon a fixed price of Callaway common stock of $19.40 per share. The Company provides information about its results excluding interest, taxes, depreciation and amortization expense, and non-cash stock compensation expense. Net byline sometimes just to change things up $ 1.1 billion in revenue in 2019 and grown... Operating the entire year for an estimated revenue per venue around $ 21 million part of the country COVID... We have not provided a further reconciliation for long-term forecasted Adjusted EBITDAS to GAAP net income about how well-positioned is... 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Golf ; what Kevin Warren said in his opening presser with the fact that millennial. Been investing personally since 12 years old news in the future, please enable Javascript cookies! Results, noting 12 % year-over-year revenue growth to $ 476 million you really have to think about well-positioned... Focused on experiences, Horne topgolf annual revenue per location said in his opening presser with the announcement, will. $ 476 million, based on Information from people who have self-reported their or. That acquisitions will allow it to buy its way out of a secular decline in golf equipment and apparel constant... Use the golf news net byline sometimes just to change things up intangible assets from the acquisitions OGIO... At Topgolf name in golf participation Adjusted EBITDAS to GAAP net income relationship any! Presentation giving rare insight into Topgolfs existing ownership structure, financials, and non-cash charges, taxes. 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