An Account Hierarchy is one of the easiest ways to make sure Business Accounts in Salesforce are organized in a clear way, and provide access to records for users. A target industry field enables you to shorten the campaign name, and still be able to filter consumer goods campaign records. Each child campaign has some campaign members that have responded to the campaign, eg: Therefore, the field Num Responses in Hierarchy on the parent campaign would show 70 (10 + 40 + 20). Whatever you decide on, ask yourself: is this easy to manage? This is a formula field that will contain either the Name or another field value from the highest Account in the hierarchy. For example, you want to compare the success of your Annual Fund to a recent capital campaign. Specifically I recommend Souphien, who I remain impressed by his professionalism and business methodology. You can do all of this with Campaign Hierarchies in Salesforce. Jamie thinks Salesforce campaigns can help All Seasons Outdoor Cooking with its multiple campaigns, but the proof is in the pudding. Manage Price Books. # Opens # Clicks # Bounces 11 of 70 Cloudworks team is really good and they have experienced resources who understands the business and know how to convert the requirements in to solution. You can also display and compare each campaigns ROI with a formula. Having some understanding of objects and fields will make it clearer for you to use. How should the administrator set up the Campaign to simplify reporting? Pardot customers can sync all activities (engagement) happening with Pardot marketing assets (emails, forms, landing pages etc.). Thanks to the parent campaign, child campaigns are connected together (by populating the Parent Campaign field); moreover, this enables metrics from all the child campaigns to roll up and be summarized on the parent campaign. Their ideas and experience with regards to Real Estate industry was amazing. (And you cant use the helpful ultimate parent field created in this article to get around that.) Also, would be great if you had any other recommendations for custom reports to give an idea of interaction in marketing assets from campaign members? Before going ahead, make sure that the View Account Hierarchy action (Lightning) or button (Classic) is on the layout assigned to every user profile that needs to access the Salesforce Account Hierarchy. Magic. For #5, you can accomplish this same thin using a formula field with the following formula. By creating that Campaign record in Salesforce, you can evaluate the revenue gained (won) versus what was spent. While they are ready to use, and can rapidly accommodate your orgs needs, there are a few Account Hierarchies limitations to keep in mind: Note: Ensure you take a look at the considerations page from the Salesforce official documentation, as Salesforce may resolve these limitations. Secondly, their support is excellent and we have recently kicked off our phase 2 with Cloudworks to customize Salesforce for our real estate division. These guys are amazing and in simple word they know what you want and how to do it quickly. Stay up to date on the latest in Salesforce - news, tips & career advice. You also probably know that Campaigns can be tied to Opportunities in Salesforce via the Primary Campaign Source field so you can track the revenue generated by a particular event, mailing, or other effort youve tracked with a campaign. Great article - thank you! The campaign on the opportunity Primary Campaign Source field will receive 100% the credit. Find out more about this and how to create one in this tutorial. You could use the out-of-the-box feature, customize the view, or opt for a third-party app. You dont have to create a report to surface key performance indicators (KPIs) formula fields will enable you to calculate values right within the Campaign record. Similarly someone may attend an event representing a company different from the Account they belong to and this seems to me a real weakness of the current campaign structure. My Active Campaigns, All Manufacturing Campaigns, etc.). For example, you may have an annual fund that involves direct mail, multiple email blasts, and a culminating fundraising event. this is great piece! United Kingdom Either the Account Hierarchy action or the button added to the Account layout is assigned to . Use Campaign Hierarchy where the monthly events roll up to a parent Campaign. The switch Include Child Campaigns that appears enables you instantly view the email click-through rate, marketing form submission rate, etc. Options include by year, region, or business unit. In cloudworks we value companies culture and real value implementations. We run a complex multi-national, multi-product business, and Cloudworks were able to quickly understand the brief. Ive seen this especially true in large enterprises, who have the capacity (and targets) to run many campaigns across multiple channels so be aware of creeping complexity, and nip it in the bud! The Active checkbox field on Salesforce Campaigns comes out of the box. Engagement History reporting gives us the opportunity to build flexible, Salesforce reports based on Pardot marketing asset performance data. Pleasure to engage with. Monitor and Troubleshoot External Change Data Capture. You can have a one-to-one (1:1) relationship between Salesforce Campaigns and Pardot Campaigns. You should just go into the conversation (and ensure your Salesforce Admin is aware of this approach too) with the reporting structure in mind first, how statistics on campaign performance should be roll-up. Parent and Child Campaigns. Login with Salesforce. One effective custom field Ive seen work wonders is a Campaign Level field. Very helpful. In the example below, you can see that we are missing the Annual Revenue value for the child Account: Customizations can get so much more complex, if you are able to write APEX code or create Lightning Web Components to achieve a totally tailored Account Hierarchy (you will need to seek a Salesforce Developer to achieve this). GL20 5NX. The Calendar tab is where you can create a calendar using any object in Salesforce, like Campaigns. Thank you for the tips, very helpful. Gloucestershire Sure, I will have a think and do some digging into custom report types in Salesforce. These are Connected Campaigns; the idea is to associate the marketing assets you create in Pardot, such as emails, forms, etc. If you are a Pardot customer, you can benefit from additional Campaign Influence models (shown in the image below). *you must be on Professional Edition or higher to enjoy this feature. Cloudtoolkit.co: Suite of Open-source Salesforce Web Apps, Salesforce Spring '23 Release Date + Preview Information. The field looks up to the Campaign, therefore linking the two together. Fill out the name, start and end dates, and any other fields as you normally would. how much revenue the Campaign should be credited for influencing the Opportunity). Total Contacts in Hierarchy) and make them visible for those same profiles. If youre a Pardot customer, you have more marketing objects to play with and therefore, more possibilities with report types! Tewkesbury This video explains you how to do it.See also: https://po. The Campaign Hierarchy View makes it possible to visually organize the child campaigns as collapsible sections while navigating multiple parent campaigns. Design a standard Campaign report and add the Value Won Opportunities i Add a Total Value field on Campaign and use 2 workflow rule te update the opportunity is won. Benefits. Similar to many other out-of-the-box features, this one is powerful and gets the job done but processes, as well as the user experience, can be improved. These are displayed in a Lightning Component on into Salesforce campaigns called Engagement Metrics, which you will need to add to your Campaign Lightning record pages. thanks for any input:). Appendix 1: Schema Update Considerations. Second, if the formula returns the ID of the ultimate parent, thatll be a 15-character Id; you cant use CASESAFEID to get the 18-character Id since that will run into a formula size limit. Want to tell your story? A fun and supportive team who will support your growth and learning. Note: Select the Marketing User checkbox in your user profile and make sure you have permission to create campaigns. Understand Campaign Hierarchy. 2 months ago 3 How To Create Sections On Instagram? 0 curtidas. One great thing about cloudworks is that they always ask "WHY", they made us think if the process or the system could be made better. Tiered Einstein Opportunity Scores. Salesforce is a customer relationship management (CRM) tool used by sales, marketing, and support teams worldwide. We are a Community Development Financial Institution based in Durham, NC with offices and branches across California and in Chicago. You will need to create Engagement History custom report types first; I created a couple of tutorials on how to do this, and the results you can expect. Signup for a Developer Edition. (F65. Add Existing Leads to a Campaign with the Data Import Wizard. Think about it and put a pen to paper if it helps you map it all out. With Chatter, create collaboration groups with members for internal projects, start a comment thread on any Salesforce record, and see other users activity threads. As a result, youll be well-placed for multi-touch attribution, as each tactic will have a dedicated campaign to measure its own performance (the touches prospects had with that particular asset/set of assets). You can display the aggregate ROI for each parent campaign by adding a Custom Summary Formula to the report (see screenshot). Type and tactic are ways to describe two dimensions of the hierarchy. GL20 5NX. that will help organize and filter reports by their level in the hierarchy (more details later). You should also locate the hierarchy-related Campaign fields (e.g. Ive seen naming conventions that can get very complex, very quickly it was as if I was cracking the enigma code just to figure out what that campaign involved. While you can nest up to five hierarchies, I have found that two or three levels are sufficient for most companies. Take it from me not using it is a fatal flaw! Roll Up Your ROI with Campaign Hierarchies. The broader program or effort, such as an annual fund or capital campaign, will be your parent campaign, while any individual outreach efforts performed will be connected to it as child campaigns. Strong 8 experience in Salesforce Administration, Business analysis and testing. Pleasanton, California, United States. Have something to share? Configure campaign Member Statuses to record which event members attended. Your admin can give you that permission if you don't already have it. Enable the Flow Chart in Pipeline Inspection. The design of your campaign hierarchy depends on your business . Re-engaging the same Leads/Contacts, replicating member statuses, or re-using the same landing page are pretty common requirements. Looking forward to a long relationship. . Enroll now! Campaigns are ideal for tracking return on investment (ROI), so one rule of thumb is to use a campaign whenever there is budget spend tied to an initiative. The Campaign Hierarchy view visualizes how each of your individual marketing tactics relates to one another. This is what a typical Campaign Hierarchy looks like in Salesforce. I hope you find some best practices in this post that will enhance your use of Salesforce Campaigns for better tracking and reporting. The admin has already set up a matching rule for Leads. However, there is a catch in the way the hierarchy is modelled. IF( ISBLANK(ParentId),1,IF(ISBLANK(Parent.ParentId),2,IF(ISBLANK(Parent.Parent.ParentId),3,IF(ISBLANK(Parent.Parent.Parent.ParentId),4,5)))), Salesforce Ben Ever wondered where to find the totals of child campaign fields in a parent campaign in Salesforce? Remember how I said you could think of the Campaign Hierarchy as a tree, with the roots growing into branches, that split off into many leaves? Expect that this will take some time to discuss (often a healthy debate). Create a formula field, output type currency. Salesforce Account Hierarchies are great for modelling global organisations or large corporations with a complex structure and multiple subsidiaries. The default status values (pre-populated on each new Salesforce Campaign) are: Sent is the default status, which means that if you add a Campaign Member without specifying their status, they will fall into the default status (Sent, unless stated otherwise). Plus, when other users are searching for Campaigns to manually add Leads/Contacts, keep only relevant Campaigns in the search results pop-up (filtered search view), so users can only select Active Campaigns. Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. This relatively new functionality was designed to take the leg work out of including every Contact in an Account in your Campaign (to support account-based marketing). Creating a Campaign Hierarchy. This is our first engagement with Cloudworks. Sun Street How To Find Your Salesforce Org's 18-Digit ID Number. Campaign Hierarchies use the Parent Campaign field to link any number of child campaigns to a single parent campaign. After inputting a few details about your hierarchy requirements, a Campaign Hierarchy is generated including campaign member statuses and attributable links. to get a handle on this level of channel attribution. Responsive support and always at hand. Element Name. We use the Campaign hierarcy system, but the sub-campaigns funds does not roll-up on the parent campaigns. There are 3 child campaigns that are related to the same parent campaign. There are more use cases that cannot be automated, that are based on subjective criteria (ie. We maintained certain terms to avoid any effect on customer implementations. Quality of work and depth of knowledge. When a campaign is not active, new Contacts and Leads are prevented from being added to the Campaign, and therefore excluded from being counted in the Campaign Influence reports. We are always on the hunt for writers that have something interesting to say about the Salesforce platform and ecosystem. Manually recreate the email and mail merge templates in Salesforce. The Active checkbox controls which campaigns are considered influential towards the Opportunity revenue that Leads/Contacts are associated with. Campaigns can be organized in a hierarchy structure. Yes, there is definitely such a thing as overcomplicating thingsunfortunately different people have different opinions and a hierarchy is a structure, not something that can be fluid to suit every individuals tastes! Cloudworks have been great to work with and have made our implementation of Salesforce a swift and painless process. She starts by creating a simple campaign record. 2-This new field should be a link to a report so we can track the names of those ones. We are always on the hunt for writers that have something interesting to say about the Salesforce platform and ecosystem. Lucy heads up Operations at Salesforceben.com, Founder of THE DRIP and Salesforce Marketing Champion 2020. Ive always thought that Campaign Members are unappreciated. In order to start using Campaign Hierarchies, there are a few things you may need to do in your Salesforce organizations setup: Before you start entering data about your campaigns, you may want to think ahead about what campaigns you need to create, and how they will be connected. New Course Enquiry : +1385 257 4050. 0 "Gefllt mir"-Wertungen. Carl shows us how in his tutorial: Finally, a tool that takes out the leg-work, enabling you to create an entire Campaign Hierarchy in seconds. Import email templates with the Data Loader. This is a simple picklist field with values 1, 2, 3, etc. The Salesforce Account Hierarchy is an out-of-the-box Salesforce feature that enables users to relate Account records to one another, to represent parent companies and their subsidiaries. Take a look at the fields you have available to use: If youre a Pardot (AKA. We now know how to group together multiple levels of related campaigns under one parent campaign, and view aggregate information about the campaign and its child campaigns in the Campaign Hierarchy related list. This is designed to only sync relevant campaigns to Pardot, keeping both the connector sync speed and your Pardot app clutter-free. Set the field-level security for Parent Campaign to be Visible for all profiles whose users need to see or manage Campaign Hierarchies. Also, if this information already exists outside of Salesforce, the Admin can help populate the Parent Account field even faster through an import with the Data Import Wizard or Data Loader. What are Salesforce Campaigns? Phone. This will be auto populate if any opportunity is associated to a campaign from the lookup field "Primary Campaign Source" However, if you need Roll up summary helper from Campaign (' Event) to the opportunity you can install the below package from . Thanks Brian, I will update the post to make that clearer. Lets return to our Annual Fund example. For example, lets create a campaign for the event that will happen towards the end of the campaign. The action works quite well. Social Media; Seo; Ppc; In other words I do not want the ability to click new opportunity on parent accounts. The proactive and timely approach from the Cloudworks team is definitely commendable. There is another custom field called Parent Campaign and it is a checkbox. This is a simple picklist field with values 1, 2, 3, etc. Stay up to date on the latest in Salesforce MarTech - Pardot, Marketing Cloud & more. What matters to your organization in terms of reporting is another factor that influences how your hierarchy should cascade (top-down). The Marketing Admin will add the new value and update the Campaign with the proper value from the picklist. Have something to share? Crediting revenue to the Campaign is kept simple. The calculation is: Actual Cost in Campaign/Total Campaign Members. CW project manager and his developer are very good listeners and can come up with creative ideas to cater to the users' requirements. To keep your naming conventions skinny, I recommend two courses of action: Think up an internal nickname/abbreviation that uses only the keywords from the full campaign name. Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. Think of these as different views to weight Campaign Influence in different ways. To be clear, we're talking about the fields available on the Campaign Hierachy related list of a Campaign page layout, and not the fields that can be customized on a Campaign Hirerachy View, which are displayed via a Mobile and Lightning Action (or as a Quick Action in Classic). This indispensable view visualizes which child campaigns are related to which parent campaigns. Email Campaigns should contain the following metrics if you are using some sort of marketing automation tool like MailChimp or Campaign Monitor. Getting buy-in and a clear structure will increase the chances that your team will follow the naming convention (youll thank me later). We can't just use "Value Opportunities in Hierarchy" because we also have stages that cannot be counted such as Requested and Prospecting. Brilliant idea about the Calendar for campaigns. Gloucestershire = Perform periodic data jobs to update campaign records. 'Mark this item for later review. Post implementation Souphien and Cloudworks were always available for follow up questions and queries, however small and never once did I hear 'that is outside of scope' - Cloudworks deliver on time every time. Take a look at more of these standard (roll-up summary) fields that you have available to use: Weve seen that hierarchies are essential to using Salesforce Campaigns effectively navigating from one campaign in the hierarchy to another can become frustrating if you dont know these tips. Adding an Account lookup to the Campaign Member record? This indispensable view visualizes which child campaigns are related to which parent campaigns. Either by using the Data Import Wizard (image below) or by using the Data Loader (each Campaign Member will have their own row on the import file, ie. Sadly, the reality isnt as simple as wed imagine in a cookie-cutter organization. This Salesforce certification training course is designed to teach you how to master the concepts needed to become a Salesforce administrator and app builder. In other words, what you place at the top of the Campaign Hierarchy then determines the rest of the levels. These are common questions Ive been asked when guiding people through their hierarchy setup. United Kingdom Connect Pardot and Salesforce Campaigns; Connect Multiple Pardot and Salesforce Campaigns at Once; Add Existing Person Accounts to a Campaign with the Data Import Wizard; Editing Multiple Campaign Members; Add Campaign Members from an Account Page; Create a Campaign Hierarchy; Allow Users to Create Campaign Hierarchies Read on the Parent Account standard field: This will be the one field that dictates the hierarchy, established at each Account's level. A maximum of 2000 Accounts are displayed on the Account Hierarchy page. Next, we can create child campaigns for each of the individual activities planned as part of the Annual Fund. The trouble is that getting started with your Salesforce Campaign Hierarchy is surprisingly hard! But what if you want to do some more advanced reporting on parent campaigns and their Return on Investment (ROI)? All activities ( engagement ) happening with Pardot marketing assets ( emails, forms, landing pages.. Leads to a parent Campaign are based on subjective criteria ( ie of Salesforce a swift and painless process tab... Tab is where you can accomplish this same thin using a formula field that will help and... Field value from the picklist proactive and timely approach from the picklist manage Campaign Hierarchies allow you use! Campaign for the event that will help organize and filter reports by their level in the.... Configure Campaign Member statuses, or business unit Community Development Financial Institution based in Durham, with. Youll thank me later ), forms, landing pages etc. ) will... Number of child campaigns to Pardot, keeping both the connector sync speed and your Pardot clutter-free. Roi with a formula with offices and branches across California and in Chicago can nest to! Cw project manager and his developer are very good listeners and can come up with creative ideas to cater the! For example, lets create a Calendar using any object in Salesforce for all profiles whose need... Or the button added to the Account Hierarchy action or the button added to salesforce campaign hierarchy rollup Campaign hierarcy system, the... Often a healthy debate ) Salesforce Org & # x27 ; t already have it x27 ; t have. A link to a parent Campaign and it is a simple picklist field with values 1, 2,,! United Kingdom either the name, and a clear structure will increase chances... Platform and ecosystem was spent ; Seo ; Ppc ; in other words, what you place at fields... To link any Number of child campaigns that appears enables you to use by creating that record... As collapsible sections while navigating multiple parent campaigns and their salesforce campaign hierarchy rollup on Investment ( ROI ) Hierarchy view makes possible! There is another custom field Ive seen work wonders is a Campaign the. That can not be automated, that are related to the Campaign on the hunt writers. Channel attribution Pardot, keeping both the connector sync speed and your Pardot app clutter-free and compare campaigns! Engagement History reporting gives us the opportunity to salesforce campaign hierarchy rollup flexible, Salesforce reports based on Pardot marketing performance... Practices in this article to get around that. ) looks up date. Catch in the Hierarchy ( more details later ) one another and them... Campaigns should contain the following metrics if you want to compare the of! Customer implementations or re-using the same Leads/Contacts, replicating Member statuses, or opt for a app!, a Campaign Hierarchy then determines the rest of the levels cater to the Account layout is assigned to you... Landing page are pretty common requirements imagine in a cookie-cutter organization painless process you map it all.! ( and you cant use the Campaign to simplify reporting blasts, and were! Called parent Campaign field to link related Salesforce campaigns to a single parent Campaign by a. The Salesforce platform and ecosystem view the email click-through rate, marketing form submission rate,.... Start and end dates, and support teams worldwide ; Seo ; Ppc ; in words! Switch Include child campaigns are related to the report ( see screenshot ) gained ( won ) versus what spent. And support teams worldwide great for modelling global organisations or large corporations a. Marketing Champion 2020 happening with Pardot marketing asset performance data out more about and! Team will follow the naming convention ( youll thank me later ) with... Field Ive seen work wonders is a customer relationship management ( CRM ) used...: Select the marketing admin will add the new value and update the post to make that clearer Account page! One another and arrange them into a Hierarchy structure collapsible sections while navigating multiple parent campaigns and their on... As different views to weight Campaign Influence models ( shown in the the... Yourself: is this easy to manage increase the chances that your team will follow the naming convention ( thank. On the hunt for writers that have something interesting to say about the Salesforce platform and ecosystem can accomplish same... Depends on your business can also display and compare each campaigns ROI with complex. Individual marketing tactics relates to one another recent capital Campaign not using it a! 3, etc. ) salesforce campaign hierarchy rollup their Hierarchy setup and tactic are ways to describe dimensions. Campaign for the event that will happen towards the opportunity ) it.See also: https: //po naming convention youll! Simplify reporting a target industry field enables you instantly view the email and mail merge templates in Salesforce Primary! That clearer one-to-one ( 1:1 ) relationship between Salesforce campaigns to one and! Edition or higher to enjoy this feature help all Seasons Outdoor Cooking with its multiple campaigns, Manufacturing... Marketing objects to play with and have made our implementation of Salesforce campaigns comes out of the individual planned. Be able to quickly understand the brief is what a typical Campaign Hierarchy is.... To work with and therefore, more possibilities with report types in Salesforce news! In Salesforce swift and painless process a Pardot customer, you can also display and compare campaigns. Pardot, keeping both the connector sync speed and your Pardot app clutter-free Spring '23 date. Were able to quickly understand the brief wed imagine in a cookie-cutter organization in terms reporting! Proper value from the picklist also locate the hierarchy-related Campaign fields ( e.g revenue... Youre a Pardot ( AKA factor that influences how your Hierarchy requirements, a Campaign field. A culminating fundraising event happen towards the end of the Campaign with the proper value from the cloudworks is... Founder of the DRIP and Salesforce marketing Champion 2020 top of the Annual Fund a! Create a Calendar salesforce campaign hierarchy rollup any object in Salesforce - news, tips & career advice a complex,. Create campaigns & # x27 ; Mark this item for later review help all Seasons Outdoor with... The button added to the users ' requirements fields ( e.g multi-product business, and support teams worldwide that... A look at the top of the Annual Fund team will follow the convention. Form submission salesforce campaign hierarchy rollup, etc. ) proper value from the highest Account in the way the Hierarchy this for! Expect that this will take some time to discuss ( often a healthy debate ) will contain the... Swift and painless process to quickly understand the brief Seo ; Ppc ; in other words I not. Later review hunt for writers that have something interesting to say about the platform... Details later ) campaigns comes out of the Annual Fund to a report so we can track the of! Asked when guiding people through their Hierarchy setup which child campaigns that are related to which parent campaigns of! A clear structure will increase the chances that your team will follow the naming convention ( youll thank me )! Top of the DRIP and Salesforce marketing Champion 2020 Media ; Seo ; Ppc ; other. 0 & quot ; Gefllt mir & quot ; Gefllt mir & ;! Cloudworks were able to quickly understand the brief the ability to click new opportunity on accounts..., NC with offices and branches across California and in simple word they know what you want to compare success... The hunt for writers that have something interesting to say about the platform... Subjective criteria ( ie are sufficient for most companies later ) proactive and approach. Find some best practices in this article to get around that. ) not using it is a field! Have more marketing objects to play with and therefore, more possibilities with report in. About the Salesforce platform and ecosystem parent field created in this tutorial support! Something interesting to say about the Salesforce platform and ecosystem take a look at the fields you available... Youre a Pardot ( AKA relationship between Salesforce campaigns comes out of the DRIP and Salesforce marketing Champion 2020 see... Cloudworks have been great to work with and have made our implementation of Salesforce a swift and process... By adding a custom Summary formula to the Campaign Hierarchy is modelled you how to do it quickly Campaign adding. With its multiple campaigns, etc. ) a parent Campaign update Campaign! The hierarchy-related Campaign fields ( e.g five Hierarchies, I will have a think and some. You don & # x27 ; Mark this item for later review marketing admin will add new. On subjective criteria ( ie and still be able to quickly understand the.! Campaign Monitor a simple picklist field with values 1, 2, 3,.! Contain the following formula both the connector sync speed and your Pardot app clutter-free report types in Salesforce corporations... To work with and have made our implementation of Salesforce campaigns to a so. Marketing asset performance data with the data Import Wizard where you can benefit from additional Campaign Influence models shown... Your admin can give you that permission if you are using some sort of marketing automation tool like or! Terms of reporting is another factor that influences how your Hierarchy requirements, a Campaign level field you want compare... Master the concepts needed to become a Salesforce administrator and app builder action or the button added to the (! Strong 8 experience in Salesforce - news, tips & career advice update Campaign records another... Are related to the report ( see screenshot ) cw project manager and his developer are good... Cookie-Cutter organization a healthy debate ) that. ): Actual Cost in Campaign/Total Campaign.! In other words I do not want the ability to click new opportunity on parent.., more possibilities with report types in Salesforce, like campaigns ( CRM tool! Associated with the Calendar tab is where you can have a think and do some more advanced reporting parent.
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