listeners: [], San Francisco Bay Area, Silicon Valley), This describes the type of investor the person is (e.g. He also serves as Managing Director at Click Ventures. Thought leadership, industry insights, reports and more covering all things omnichannel advertising, Upcoming webinars and events as well as past recordings, Industry publications featuring bylines from Mediaocean leaders, Updates, blog posts, and other tidbits from our team, White papers and industry reports covering the latest trends, Impactful results from clients leveraging our platform, Industry publications featuring Mediaocean and our leaders. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. 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[16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. "CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy," Wise said, speaking with AdExchanger . In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. event : evt, [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. To access all the content for free, please sign up by entering your email. Measurement and attribution are necessary parts of this growth. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. He is also chairman of MediaWallah. Bill Wise - IMDb. A major marketer will now be able to use dynamic creative in both the open web and the walled gardens. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Today, that deal closed. } Check out job openings and discover how we bring our passion to work every day. Similar Profiles, FounderandManaging Director @ Click Ventures. } He comes to. The Mediaocean integration is the single largest Flashtalking has as a company. Bill is on the board of directors of AddThis and the Ad Council. Taking Flashtalking's dynamic creative optimization into the closed ecosystems that Mediaocean pipes into from the legacy 4C solution will be a big win, he added, referring to the companys $200 million acquisition of 4C one year ago. [10], In January 2020, Mediaocean acquired Paris-based media management software provider MBS. We want to make sure you get the most out of our platform. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. And now here we are with the opportunity to connect the 4C acquisition and quickly extend that into TikTok, LinkedIn, and all the other closed ecosystem platforms. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. The advertisers need somebody who's independent working on their behalf, but importantly they also need somebody with the scale and weight to be a counterbalance for them in this ecosystem. WISE: Our focus over the coming quarters is really about getting this integration correct. But the new privacy environment makes sharing audience data understandably limited. [7], In 2020, the company employed 1200 people. See Bill Wise's compensation, career history, education, & memberships. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections [12], In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking. Intelligent Assistance and Bots Ecosystem. He comes to Mediaocean from his role as. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? But the new privacy environment makes sharing audience data understandably limited. Its gonna be a year of reckoning for sure. Great conversation. Bloomberg Surveillance, covering the latest news in finance, economics and investments. 2023 PitchBook. We were unable to estimate an accurate net revenue figure. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. callback: cb million verified professionals across 35 million companies. We announced a partnership with 4C in 2017. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAPs David Levy, Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicoms Megan Pagliuca, Innovation & Ownership: Data Clean Room Trends, From Habus Kilmartin, TV Advertising Leaders Chart Road to 2025 at Beet Retreat, Uber Plans to Expand Ad Platform with In-Car Video Tablets: Ubers Mark Grether, Moving Beyond 2022 Challenges Through Conversation: Index Exchanges Goode, Email Helps CTV Advertisers Engage With Consumers: Stiristas Hamid Qayyum, Data Collaboration Is Unlocking Value for Marketers: Snowflakes Bill Stratton. Bill Wise is the founding CEO of Mediaocean. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. The economy and markets are "under surveillance". [6], In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing. BILL WISE: We've been partners for many, many years. 4 Mediaocean reviews. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. Addressable TV Ad Spending Is Poised to Grow in 2023: DISH Medias Kemal Bokhari, Streaming, Retail Media Are Major Drivers of Ad Growth: Magnites Sean Buckley, Customizable Ad Currencies Will Be Hallmarks of TVs Future: Hersheys Vinny Rinaldi, Media Measurement Needs to Diversify Beyond Ad Currencies: Innovids Jessica Hogue, Clean Rooms Are Even Powering Internal Data Collaboration: Annalects Gitlin, Disneys McGraw Sees Maturing Adoption For Ad Clean Rooms, Business Outcomes Underlie Accurate Media Measurement: Dentsus Cara Lewis, GMs Kapoor Is Kicking The Tires Of Ad Clean Rooms, IAB Releases Full Agenda for This Months Entirely In-Person Leadership Meeting, Pinterest Loves The Beauty Of Clean Rooms: Sweeney, 2023 Is Year of Reckoning for Ad-Related Data and Technology: Havass Mike Bregman, CTV Ad Transparency Will Spur More Media Spending: Innovids Tal Chalozin, Clean Rooms Move The Needle Without Moving Data: Foxs Sherriff, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Bill Wise, CEO, Mediaocean. WISE: No, theres too much synergy for it to remain independent. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Mediaocean CEO Bill Wise has strong words for The Trade Desk. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. [5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015. Same platform but with new and improved features. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. Can A Blockchain Platform Restore Trust In Media Buying? The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Were not tied to any supply, and we also dont do decisioning for the buy side we dont own a DSP. In this video interview with Beet.TV, Dana McGraw, SVP, Audience Modelling & Data Science, The Walt Disney Company, explains how new clean room software is moving the [], LAS VEGAS Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. NARDONE: Weve just launched our dynamic creative capabilities into Facebook and YouTube. These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. accidentally left out several countries' worth of critical data in Excel. Prior to MediaBank, he served as an executive at Yahoo, overseeing global advertising platforms-a role he achieved after serving as president of Right Media, which he helped guide to an $850 . Mediaocean is managed by CEO Bill Wise. At Mediaocean we're building on decades of experience to build the mission-critical platform for omnichannel advertising. Thanks Matt and Bill. Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. 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The deal is a bid by Mediaocean to keep up, said Bill Wise, the firm's chief executive. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C. Ashlee Vance explores innovations in new tech, software, engineering, and science in places outside of Silicon Valley. } He holds a B.S. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. Flashtalking is the leader in dynamic creative optimization. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. window.mc4wp.listeners.push( Kapoor says marketers like him are trying out the emerging software category. He comes to Mediaocean from his role as CEO of media systems provider MediaBank. Win whats next. . Mediaocean is the leading software platform provider for the marketing world. Know Your Worth. We have objectivity in terms of not being owned by any media companies. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline, and Ask, which became part of IAC Advertising Solutions. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. } He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. He comes to Mediaocean from his role as Beet.TV is published by Beet Media, LLC. This means delivering integrated planning, buying, and bill pay applications that empower you tomarket the way consumers consume seamlessly across all channels and devices. We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). (function() { Bill Wise, Co-Founder and CEO, Mediaocean Details Year of Investment: 2015 Portfolio Status: Current Headquarters: New York, NY Website: mediaocean.com Software to manage the media buying lifecycle from planning and buying, to optimization, reconciliation and reporting across every media channel. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. callback: cb Its gonna be a year of reckoning for sure. [13], Mediaocean is managed by CEO Bill Wise. TA is the the firm that owned Flashtalking, which Mediaocean acquired for $500 million earlier this year. })(); LAS VEGAS The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Theres [], LAS VEGAS They may be commonly used to allow different companies to collaborate on audience data sets without sharing them but clean rooms could even find use within a single company. Get contact details including emails and phone numbers Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. CVC is Europes largest private equity firm. Read official press releases and announcements. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Press coverage Thats another immediate win for our combined customer base. This months gathering in Marco Island, Florida, Jan. 22-24, will include a significant presence of executives from major brands such [], LAS VEGAS For a platform that majors on interior-design photography, there are a great many rooms on Pinterest. He is the proud father of Connor, Kate and Charlotte. Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. Our mission has always been to be the independent and neutral operating system whereas Flashtalking is the independent and neutral source of truth. Bill is an avid and active angel investor through Click Ventures. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. All rights reserved. forms: { The BeetCast is sponsored by Tru Optik, a Transunion company. If youre not familiar, 4C has built the leading self-service intelligence platform for marketers and agencies to drive business outcomes across closed ecosystems. And at the same time, all the legacy ad servers that kind of control the market found themselves under the hoods of Google, Facebook and Amazon. Other key executives are:[14][15], The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Mediaocean today announced a change in by its private equity shareholders. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services.
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